HIE MOBILITY PLATFORMS
BUILDING THE PLATFORMS BEHIND BETTER MOBILITY
Hie Mobility is developing digital platform concepts designed around two fundamental mobility challenges: making multimodal travel easier to access, and helping leasing businesses optimise value across the lifetime of both the vehicle and the customer.
FROM MOBILITY CONCEPT TO DIGITAL PRODUCT
TWO PLATFORM CONCEPTS
TWO CHALLENGES.
TWO CONNECTED RESPONSES.
Both concepts start from a simple principle: technology should solve a genuine customer or commercial problem. One focuses on how people access mobility. The other focuses on how businesses create value across the life of a vehicle and a customer.
MaaS
PLATFORM
01
CONNECT MODES. SIMPLIFY JOURNEYS.
A mobility ecosystem designed to bring journey discovery, mode comparison, booking, payment and operator connectivity into one customer experience.
Traveller • Journey • Operator • Payment • Data
VEHICLE + CUSTOMER LIFETIME VALUE
02
MANAGE VLV AND CLV TOGETHER.
A rental & leasing platform concept connecting vehicle, customer, contract, utilisation, cost, revenue and residual value within one commercial view.
Vehicle • Customer • Contract • Utilisation • Revenue • RV
01 / MaaS PLATFORM
ONE JOURNEY.
MANY MODES.
ONE CUSTOMER EXPERIENCE.
The concept is designed around the traveller, not the operator. It brings journey discovery, comparison, booking, payment and live mobility information into one connected experience — while giving operators a route into a shared commercial ecosystem.
-
Find the right journey, not just the right mode.
Bring together viable travel options across public transport, shared mobility, active travel and private transport around the customer’s actual journey. -
Make different modes genuinely comparable.
Surface the factors that influence choice — including time, price, convenience, availability and, where relevant, environmental impact. -
Move from discovery to action in one flow.
Connect operator inventory and services so customers can reserve the transport they need without repeatedly leaving the experience. -
Reduce friction between modes and operators.
Create a joined-up payment experience capable of supporting different providers, products and commercial models. -
Make the ecosystem work behind the customer experience.
Use operator integrations, APIs and data to connect services while preserving the commercial role of each participant.
BUILT AROUND THE TRAVELLER. CONNECTED THROUGH DATA. DESIGNED TO WORK COMMERCIALLY.
02 / VEHICLE + CUSTOMER LIFETIME VALUE
MANAGE THE VALUE OF THE VEHICLE AND THE CUSTOMER TOGETHER.
Traditional leasing systems tend to manage the vehicle, contract and customer as related records. The concept goes further — connecting them as a single commercial relationship so decisions can be made around total lifetime value rather than individual transactions.
VEHICLE LIFETIME VALUE
Understand where the asset
creates — and loses — value.
Bring together acquisition cost, funding, utilisation, maintenance, downtime, revenue, condition and residual value to understand the commercial performance of a vehicle throughout its life.
Acquire • Fund • Utilise • Maintain • Remarket
CUSTOMER LIFETIME VALUE
Understand the relationship beyond the current contract
Connect customer acquisition, product usage, service experience, retention, renewal and future demand to understand the long-term commercial value of the customer relationship.
Acquire • Serve • Retain • Renew • Grow
When vehicle and customer value are connected, leasing decisions can move beyond monthly rental and residual value alone — bringing asset economics, customer behaviour and future opportunity into the same decision-making framework.
UTILISATION
Is the asset working hard enough?
MARGIN
Where is value being created or eroded?
RETENTION
What increases the likelihood of renewal?
NEXT BEST ACTION
What should happen next for the vehicle and the customer?
OPTIMISE THE ASSET. UNDERSTAND THE CUSTOMER. IMPROVE THE COMMERCIAL OUTCOME.
COLLABORATE WITH HIE
THESE IDEAS GET MORE INTERESTING WHEN OTHER PEOPLE GET INVOLVED.
We’re interested in conversations with mobility operators, leasing businesses, technology companies and industry partners who see potential in either platform concept — whether that means sharing insight, exploring a pilot, contributing capability or helping shape what comes next.
I RUN A MOBILITY OR TRANSPORT BUSINESS →
Explore where MaaS could solve a real customer problem.
I WORK IN LEASING OR FLEET →
Explore the Vehicle + Customer Lifetime Value concept.
I HAVE TECHNOLOGY OR DATA THAT COULD CONNECT →
Talk about integration, capability or ecosystem partnership.
I JUST WANT TO TALK ABOUT THE IDEA →
Start a conversation with Hie.
No predefined partnership model. Start with the opportunity.